Using BBC Sounds’ latest launch as a springboard, I was asked to develop their current offering to make it more appealing to 16 to 35 year olds who aren’t actively engaged with the BBC’s offerings.
I wanted to create a deeper experience of the app with a broader user reach and interaction at its core. This has been achieved by creating a unique add-on that in turn allows users to experience a new audio ritual. I wanted to resurrect the communal roots of radio listening by creating a virtual space where people can connect, chat and listen to audio without limits. Everyone enjoys listening to music with friends, but this isn’t always possible due to the fast-paced lives we all lead. My aim is to break down this barrier and make time for people to listen to audio content together, with location and lack of time being no barrier.
Soundwave logo animation
A magazine subscription helping creative students get to where they want to go in the creative industry. This was achieved by providing accounts of creatives’ paths and how they got to where they are today. The subscription also included tips on networking and motivational quotes to inspire students to get a head start on their creative journey.
Manchester Jazz Festival
A collaborative brief involving the re-branding and re-marketing of Manchester Jazz Festival 2019. Bringing a contemporary feel to the festival, it aimed to appeal to a new wave of listeners, artists and musicians.
Comp 17 for billboard new ben-_1
MJF Social Media
An ongoing experimental project exploring the physical properties of sound through a study of Cymatics.
The Real Junkfood Project
A design guidelines booklet for a global organisation who divert surplus food destined for waste and make it accessible for human consumption.
As well as providing design guidelines on how to use their new visual identity, I suggested multiple ways in which they could expand their network and recognition.
C&O Wines requested ideas for new wine labels and a magazine cover which were to encapsulate the idea of hedonism. Each silhouette is where each animal resides and the contour lines represent the topography of each wine region.
Using thermo-chromic ink, the company would have a new interactive appeal to customers, and stand out in a highly saturated market - the contour lines appear when the wine is at optimum drinking temperature.